FREE course: "You Are NOT Your Customer"

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Ideas & Events

Our founder, Kiersten P. Mosley, believes knowledge is to be shared, so welcome to the Ideas & Events section. Here you will find free resources about user experience and design. You can read our blog written by our founder, employees, partners and guests. Check out the calendar for workshops and speaking events. If you are interested in learning how user experience and design can help your business, here's a great place to start!

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NACO Report

Our founder, Kiersten P. Mosley, participated in a series of roundtable discussions in early 2024 and was also one of 32 women spotlighted in this report conducted by the Northwestern Ontario Innovation Centre (NOIC) in partnership with National Angel Capital Organization (NACO). Download the NACO Women Entrepreneur's Initiative Report and read Kiersten's feature on page 27.

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FUS Academy

For Users' Sake launched a learning division—FUS Academy—in the spring of 2022 to be able to share the benefits of Design Thinking and Customer & User Experience Design with entrepreneurs. FUS Academy offers webinars, workshops and online courses that help create a company/product/service that is better positioned for success.  Learn more at fusacademy.ca

Current Courses

You Are NOT Your Customer_logo

You Are NOT Your Customer

Learn how to make your business stand out from the rest with this introduction to Customer & User Experience Design. We are offering this course for free—sign up using code FREESpr24.

(terms & conditions apply)

BLOG SERIES: Small Business Website Guide: Tips & Strategies for Success

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BLOG #5   |  WordPress vs. Website Builders: Which One Is Right for YOU?

A small business website is essential. It's an investment that can pay off significantly in the long run. When deciding to use WordPress or Website Builder Platform, you need to consider your website needs, your tech skills & your budget.

BLOG SERIES: How To Create A Brand For Your Small Business Your Customers Will Love

Can your read this? Didn't think so.

BLOG #4   |   Brand Accessibility is a MUST

Whether you're designing your brand, creating promotional material or building your website accessible design is not just a potential legal matter or good practice; it's a fundamental aspect of creating an inclusive and user-friendly experience for everyone.

Our Latest Resource

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FREE Photo Shot List Tempate

Download this great tool to help your photographer capture the images you need. Plus, included is the sample photo shot list we used for our website—use it as an example and compare the photo shot list to the actual images on this website.

The Entrepreneur Centre recently worked with Kiersten to offer a workshop on survey creation. Kiersten was very knowledge in this area and how to get the best feedback from survey participants. Her presentation style was very engaging and included real life examples to better illustrate her point. Kiersten also worked with us to make sure participants got the most information they could of out of the session. Thanks again!

~ Kirsten Kabernick, Program Coordinator, Thunder Bay CEDC

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