Branding & Graphic Design

A person will see a brand image around five to seven times before they recall the brand. (Marketing Nutz)

This means you need consistency in your signage, website, advertising, promotional marketing material, etc. Also, a brand is not just the logo within these—it is the authenticity, trustworthiness and shared values between you and your customers. Branding is what makes your advertising recognizable and is used by people to refer business to you. For Users' Sake wants to help you create a recognizable brand across all of your business touchpoints that build equity.

Accessibility Design

82% say they would return often and spend more with a company that provides an accessible online experience. (CAP 2016)

Accessibility the design of products, services and environments so they are usable by as many people as possible, especially those who may be differently abled is more than ensuring someone can access a physical location. It extends to all aspects of a business—brochures, website, presentations, products, etc.—to remove barriers for people with a diverse range of hearing, movement, sight and cognitive abilities. Accessibility not only benefits those who may be differently abled (and in some cases is a legal obligation), it is smart business practice that increase audience reach.