Dominique Chénard, a bilingual Financial Planner & Investment Representative, reached out to For Users' Sake to create her brand, bilingual website and business cards.
The logo designed was clean and simple—a lettermark made with the “C” and ‘W” of the company name. We wanted to show moving from “in the red” (“C”) to increasing wealth with a stylized “W” that looks like a growth bar chart. The lettermark also works great as a favicon and as an icon in social media.
Like with most of our clients, we sketched out the site and provided a “shot list”, so the client could get authentic professional images of her and her team for the website. The banner images align with the services offered—Investment Management and Insurance & Benefits. We also created unique icons, which are used throughout the site for visual references to the content.
It is also important to note, that similar to working with real estate agents, financial planners often need to align their brands with their brokerage or similar; follow strict guidelines and get prior approvals before proceeding. Great news—we passed all the checks and balances for chenardwealth.com.
